AgentsPortraits AI is designed to help real estate professionals comply with California AB 723, NAR guidelines, and local MLS rules for virtual staging disclosure.
California Assembly Bill 723 (effective January 1, 2024) requires that any listing photograph that has been virtually staged must include a clear disclosure. Specifically, the law mandates that virtually staged images must be "clearly and conspicuously" labeled so that potential buyers are not misled about the actual condition of a property.
The National Association of REALTORS® (NAR) Code of Ethics and Standards of Practice (Article 12, Standard of Practice 12-10) requires that REALTORS® disclose if a property photo has been virtually staged. NAR advises that all virtually staged images should be labeled and that the listing description should note which photos have been digitally altered.
We build compliance into every staged image automatically. No extra steps required.
Every staged image includes a visible "Virtually Staged" overlay in the bottom-right corner. This watermark is automatically applied and cannot be removed from the MLS-ready download.
All staged images — both watermarked and un-watermarked versions — are embedded with EXIF metadata identifying them as virtually staged. MLS systems that support metadata parsing can programmatically detect staged images.
Un-watermarked versions of staged images require an explicit acknowledgment before download. Users must confirm they understand the image should not be used on MLS listings without separate written disclosure.
Every staging job produces two versions: a watermarked MLS-ready version (primary download) and an un-watermarked version for internal use. The watermarked version is always presented as the recommended download.
While AgentsPortraits automates visual and metadata disclosure, agents are ultimately responsible for full compliance with all applicable rules.
Use the watermarked version for all MLS listings and public marketing materials.
Include written disclosure in listing descriptions noting which photos are virtually staged.
Comply with your local MLS rules, which may have additional disclosure requirements.
Do not represent virtually staged images as depicting the actual current condition of the property.
Retain the original un-staged photos and make them available upon request.
This page is for informational purposes only and does not constitute legal advice. AgentsPortraits AI provides tools to assist with compliance, but each agent is responsible for ensuring their listings meet all applicable federal, state, and local regulations, as well as their MLS rules and brokerage policies. Consult a qualified attorney for legal guidance.